Corporate Philosophy & Brand Vision


Celebrating 100 Years

Thanks to all of you, we can celebrate our 100th anniversary this year. We really appreciate your patronage.

Corporate Philosophy

  • - Advance with endless pursuit of technology and quality.
  • - Rejoice that our products contribute all over the world.
  • - Improve life with steady development of our business.

Joewell Brand Vision

The Cutting Edge to Your Creativity

Since our establishment in 1917, Tokosha have strived to ensure that our Joewell brand has remained synonymous with definitive quality, and expertly crafted scissors. The company is known for its passion in the pursuit to provide hairdressers worldwide the ultimate cutting tools that cater for the diverse needs of all our customers. Our master craftsmen use their extensive experience, and leading technology, to provide award winning design and hand finished scissors.

Company Information