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Joewell wins Good Design Award 2017
October 04, 2017 Award
Joewell Classic series has been awarded Good Design Award 2017.
Classic series was released in 1975. After Vidal Sassoon proposed a new hair cutting technique in 1963, “blunt cut” were in fashion overseas. With this situation as a background, Classic series was developed for blunt cut with concepts of “scissors work as extension of fingers” and “hairdressers can feel the resistance directly when cutting hair”. In order to improve durability of Classic series, New Cobalt series was developed by using cobalt material for its blade. Classic series and New Cobalt series are bestselling scissors loved throughout the world.